Zero Party Data: What It Is and Why You Need It
For decades, advertisers have relied on various types of data to ensure their campaigns succeed. And though we are used to hearing about first, second and third-party data, a new player has joined the game and is looking to turn it around. Zero-party data is information that consumers purposefully supply companies, whether its for sweepstakes, in exchange for a coupon, or access to some sort of exclusive product.
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